Apple's iPad coming to all U.S. Mercedes-Benz dealerships


Apple's iPad coming to all U.S. Mercedes-Benz dealerships


After a successful iPad pilot program with an initial 40 dealerships this summer, Mercedes-Benz is expanding its iPad program to all 355 U.S. dealerships this fall.

Mercedes-Benz Financial announced the news on Tuesday, Macworld reports. Dealerships should receive the iPad 3G by the end of October.

The "overwhelmingly positive" results from the test program were surprising, said vice president of marketing Andreas Hinrichs. "The feedback was so positive we said, we need to push this out to all the dealers and take the financing process to a new level." (a href=http://www.appleinsider.com/articles/10/10/05/apples_ipad_coming_to_all_u_s_mercedes_benz_dealerships.html>(more...)







Ref: Frank Mallory's database and https://mercedes-benz-publicarchive.com